Marketing management. Philip Kotler, Kevin Keller, Fabio Ancarani. Pearson, gennaio 2017.

Price management 1. Hermann Simon, Danizo Zatta, Martin Fassnacht. Franco Angeli, dicembre 2012.

Selling to the C-Suite. Nicholas A.C. Read, Dr. Sthephe J. Bistritz. McGraw-Hill Education, settembre 2009.

Competitive Strategy: Techniques for Analyzing Industries and Competitors. Michael E. Porter. Simon + Schuster Inc, gennaio 2004.

Storytelling d’impresa. Andrea Fontana. Hoepli, aprile 2016.

Differentiate or Die: Survival in Our Era of Killer Competition. Jack Trout, Steve Rivkin. John Wiley & Sons Inc, marzo 2008.

Positioning. The battle for your mind. Al Ries, Jack Trout. McGraw-Hill Education, febbraio 2001.

Reality in advertising. Rosser Reeves. Widener Classics, luglio 2015.